Sven Kramer

The Sven Kramer 'Brood Daar Zit Wat In' campaign is kicking off. Agency Keesie and Voorlichtingbureau Brood are leading the campaign. Look for the posters and ads around Holland if you happen to be a Dutch reader.

design: Moritz von Graevenitz, Jeroen van As | styling: Philip Deliever | make-up: Anna Speller 

The 'making of' is rough cut movie of the photoshoot. Click on the HD option to watch at the highest quality. We shot @ Angel Studio in Amsterdam. Great place to work.

making of from AG Photography. cameraman: Levi Verspeek

RTL Boulevard (TV) aired a short segment about Sven Kramer and the BROOD campaign. I think they said they liked the poster. All good! Click on the picture to the watch the show:   RTL Boulevard with Sven Kramer

Sven Kramer signs posters at the Euromast National Schoolontbijt Evenement.

AEGON NK Afstanden 2009

I joined the sports photo press pool for a day of hard work at the Dutch Speedskating Nations. Respect for the photographers who do this kind of work day in day out.

Sven Kramer racing the 1500m

 Ireen Wüst getting ready for the 1500 meter

Sven Kramer

Can't say much about the actual shoot as the campaign still needs to launch. I can say something about the man. Amazing presence and so bloody fit. Standing next to him I kept thinking 'damn... I need to work on my posture'. It was good fun to work together. We ended up having to push everyone pretty hard to get the images we needed for the client. I'll post more images from the actual campaign once it goes public.

Photo by Elmer van der Marel

The tiny looking camera in my hands is really not that small. This shoot is going out the door as an 'Abri' or A0 size poster campaign all over the Netherlands. Shot properly the canon 5D MK2 with 50mm 1.2L can handle even these print sizes with ease. 

The 2010 winter Olympics are coming and he has set some big goals for himself. I'll be watching.