Under Armour brought new recruit Edwin Jackson a 6-foot 3-inch, 201-pound shooting guard from ASVEL Lyon. Under Armour creative team put together a storyboard of the moves they wanted captured. We did this shoot in the Clermont stadium ceremony room with big strobes. The place was perfect for a temporary studio as it was huge and dark. Camera set @ around f11-f16 @ 1/200th so my backgrounds went nice and dark and the athlete/apparel jumped out at me through my lens. To put pictures like this in perspective in terms of man hours. After a couple of weeks of pre-production, Under Armour brought to the shoot; a creative director, sports marketing manager, a product specialists, and I came with lighting assistants. When all is said and done, I dial in the camera and lights but there is no way to get shots like this alone. We also filmed a 'making of' which is in post production now. We'll try to get a piece of the film online in the coming month. Here are two photos from the shoot.
